About

Kristina Urquhart. Photo: Sarah Palmer

Kristina Urquhart is a Toronto-based editor, journalist, publishing professional and founder who specializes in content strategy and development for niche audiences. Her versatile writing style makes any topic fair game, but she holds particular expertise in the areas of business, technology, industry, resale and design.

As a third-generation entrepreneur, Kristina’s seen firsthand the power of small businesses to make a difference in their local communities. With her own “side hustle” The Vintage Seeker, she’s proud to have developed a social enterprise that provides a platform for independent shop owners.

 
 

Career

Kristina is an award-winning editor, writer and publisher based in Toronto, Canada.

Armed with curiosity and a wide range of interests, Kristina has been developing content and hosting events for niche audiences across a multitude of sectors including the arts, design, manufacturing, technology, higher education and retail sectors since 2007. A Carleton University journalism graduate, she is passionate about building high-value multi-channel programming that contributes to market growth. 

Kristina is also founder of The Vintage Seeker, an independent platform that provides insight and resources for vintage dealers, independent resellers, thrifters and secondhand shoppers in North America, and the Shop Secondhand Directory, which connects consumers with more than 8,800 vendors to consumers.

Her publishing resume includes editorships at Annex Business Media, where she directed content for the Manufacturing AUTOMATION and Pulp & Paper Canada brands, and at Applied Arts, where she served advertising, graphic design and image-making professionals.

Career highlights include covering the lead-up to the Vancouver 2010 Olympic and Paralympic Winter Games, relaunching Applied Arts magazine with a new content strategy and visual identity, programming the Applied Arts Creative Futures Expo, co-editing the annual Women in Forestry program at Annex Business Media, and creating a first-to-market professional development group for vintage dealers.

Kristina’s market commentary has been featured by CBC, The Globe and Mail, TVO's The Agenda with Steve Paikin, Global News and CityNews, among others.

Kristina holds a Bachelor of Journalism (High Honours) with a minor in English Language & Literature from Carleton University. She is a Certified Copy Editor and member of Editors Canada.

 
 

Industries

Kristina has written and edited articles and scripts on countless topics, covering everything from breaking daily news, to lifestyle and business feature stories, to institutional publications, to analysis of government budgets, financial reports and legislation.

She’s developed engaging, multi-channel editorial and branded content (print, digital, social, email, video, podcasts) for diverse industries, including:

  • Advertising

  • Animation

  • Construction

  • Design

  • Education

  • Entertainment and events

  • Film and television

  • Fine arts

  • Forestry

  • Hospitality

  • Illustration

  • Lifestyle

  • Manufacturing

  • Photography

  • Resale

  • Restaurants

  • Shopping and retail

  • Sports

  • Technology

  • Tourism

 
 

Activities

Associations, Certifications & Courses

  • Effective Management of People – Certificate, University of Toronto (2026)

  • Certified Copy Editor — Editors Canada (2018-present)

  • Member — Editors Canada (ongoing)

  • The Copy Cure — Course, Marie Forleo (2023)

  • Creative Non-Fiction — Course, University of Toronto (2022)

  • FPInnovations Pulp, Paper & Bioproducts Course (2018)

  • Summer Publishing Workshops — Courses, Simon Fraser University (2009-2011)

Host & Moderator

  • Vintage Sellers Community — Organizer & Session Host (2022-2025)

  • Reseller Series: The Business of Cyclical Fashion — Co-Organizer & Host (2022)

  • Emerging Technologies in Automation Conference — Session Moderator (2021)

  • Women in Forestry Virtual Summit — Co-Organizer & Host (2021)

  • Women in Manufacturing Virtual Summit — Organizer & Host (2021)

  • Automate to Innovate Virtual Summit — Organizer & Host (2020)

  • Applied Arts Creative Futures Expo — Co-Organizer & Moderator (2014-2017)

  • RGD DesignThinkers Conference — Session Moderator (2014)

Awards & Juries

  • Canadian Online Publishing Awards — Gold, Best Company Feature (2023)

  • Canadian Online Publishing Awards — Finalist, Best B2B Website (2023)

  • Canadian Online Publishing Awards — Finalist, Best Lifestyle Article (2023)

  • Canadian Online Publishing Awards — Juror (2025)

  • National Magazine Awards: B2B — Juror (2024, 2023)

  • Association of Registered Graphic Designers (RGD) Top Case Studies — Juror (2017, 2016)

  • Epica Awards — Online Juror (2016)

 
 

Extras

In addition to hunting for secondhand treasures, Kristina likes to cook elaborate meals for friends and discover new movies with the Toronto Movie Club, a monthly members-only meetup that she runs for film enthusiasts. Her other interests include gender issues, current affairs, food, travel, design and all things pop culture.

 
 

Contact

For editorial inquiries or to obtain a copy of Kristina’s CV, please use the buttons below.
For inquiries regarding The Vintage Seeker, visit the website.